The soft drinks industry is evolving rapidly. In 2026, several strong trends are emerging.

The first is moving upmarket. Consumers are looking for premium products, with natural ingredients and sophisticated recipes. Non-alcoholic drinks are becoming tasting products, just like wine or spirits.

The second trend is the cocktail experience. Brands are developing ready-to-serve recipes or bases to create complex and balanced mocktails.

Finally, conscious consumption continues to progress. Consumers want products that are healthier, less sugary and more transparent about their composition.

Specialized stores like Sanzalc play a key role in offering a precise and qualitative selection.