« Choose the blue pill and everything stops, after you can have sweet dreams and think what you want. Choose the red pill: you stay in Wonderland and we go down with the white rabbit at the bottom of the abyss » - Morpheus, Matrix
💊 🐇
But how did we get there?
And then there is this specific day when you have this click and where this choice is imposed on you ... You decide to be absence and to give up alcohol to preserve your health ... You know that you are then against this famous "French art of living" but This strong choice, you assume it without any complex.
Only, you are an adult and in addition to constantly in the face of the misunderstanding of alcohol drinkers 🤬, you are fed up with turning on sweet soda or fruit juice during evenings or aperitifs ...
So you are looking for alternatives and you realize that it is a tanned: Alcohol -free supply for adults is inaccessible while demand increases day by day! 🤦♂️
- Arnaud
Ok, admit that you've already seen yourself like that in the evening! 😂
👉 You then decide to offer in the same place 🍾 alcohol -free and quality adult drinks which are not offered in the trade 🛒
"The mission of Sanzalc, it is to offer everyone a new experience where we assume together their freedom of choice without any complex and without any concession on taste, pleasure and well-being 🤟 "
① Who is Sanzalc?
We are a French company with a social impact with a public health mission: Uncomfortable consumers who do not drink or little alcohol.
② How do we do?
By making the best alcohol drinks easier to find, buy and taste together.
③ Why bother doing this?
Because we want to bring down the culturally codified and frozen barriers of the world of conviviality where alcohol is presented as the only option for adults.
Brief, A movement is underway and we absolutely want to contribute!
④ What we do on a daily basis
We uninhibit the universe of alcohol without making it accessible to all, by honoring those who are at the origin and who have fun on a daily basis to develop mentalities 🤩
The Sanzalc team 🤘
A voluntarily reduced team to go to 1000 an hour 🚀
Céline 🥂
Chief Spritz Officer
Arnaud 🍻
Chief Sober Officer
Wine merchant
at the house of Sanzalc Lille
OOMPA LOMPA
Ex-chocolatier at CharlieHow was Sanzalc born?
The time of carelessness
The French art of living
Bon vivant does not yet rhyme with provident… he is Gascon 🦆 and rugby player 🏉, as much to say that we pass everything and that he therefore has all the free parties in terms of fiestas!
The time of big worries
Loss of control
Nothing will ever be the same since 2020 and not only because of the COVVI 😷. Serious problems for Arnaud who gradually takes refuge in alcohol-drugs to try to face ...
The time of awareness
Change is now
Céline becomes a volunteer firefighter🧑🏼🚒 Within his village in addition to his professional activity. It also faces the devastating consequences of alcoholism.
Arnaud therefore takes on the full measure of his overconsumption and definitively renounces alcohol with the unconditional support of Céline.
The couple unite for life in September 💍
Time to give meaning
The alternatives exist!
It's been 1 year 1/2 that the couple experiences the Nolo trend on a daily basis.
Arnaud - ABSTEM (0 alcohol) - represents the "no". As for Céline - sober (moderate consumer with and without alcohol) - expresses the "low".
All 2 experience the benefits of practice on a daily basis but also the difficulties in All those who no longer want, not or little drink alcohol for any type of reasons (Health, belief, taste, etc.). They decide to respond to this urgency by creating Sanzalc! 🚀
Time to make a reality
Launch of Sanzalc.com!
After almost 9 months of gestation, market studies, sourcing, drinking tests, Arnaud finally launched the e-commerce site on May 22, 2023.
No round, no bank, no crowfunding, Sanzalc.Com is 100% self -funded and produced internally.
The will is clear: we want to go quickly and not report to anyone at startup 🤘
The time to meet with its customers
Opening of the 1st alcohol -free cellar
While it was not initially planned, we open the 1st alcohol -free cellar in the north of Paris, in Orchies where our 300 m2 warehouse is located 📦
The pressure of the regional and national press as well as the very strong expectation of our customers forces us to open in "2-2" with the means at hand 👷
Ideal when you claim to be agile with the culture of "test & learn"! 🤣
The time of growth
Opening of the 2nd cellar!
And yes, you noted well "second cellar" and not "second" because beyond having provided an opening in less than 2 months, we also launched our franchise program… Patience 🤫