It's a fact, the Alcohol-Free trend, also called "NoLo" (for no or little alcohol), has been growing at great speed for several years and on an international scale.
As a reminder, Sanzalc is to date one of the alcohol-free cellars with the finest range of non-alcoholic drinks!
In order to better understand the reasons for this craze, let's find here the 10 main facts, statistics and trends in 2022 linked to "alcohol-free":- Global demand for “Non-Alcoholic” (NA) soft drinks increased by 15.4% in 2020 and is expected to continue growing at a compound annual rate of an additional 14.8% by 2022 (Facts Global Energy).
- The global market for non-alcoholic drinks will reach revenue of $74.2 billion by 2022 (Grand View Research).
- Emirati customers represent the largest segment of soft drinks consumers, accounting for almost 20% of the market (Zawya).
- India is the second largest soft drinks market, accounting for approximately 8% of all global sales (Zawya).
- Women represent the most dynamic age group of consumers of non-alcoholic cocktails. With more than 60% of young consumers, women are the most representative (Reporterre).
- Younger consumers (under 25) are eight times more likely to try soft drinks than older ones (Statista).
- On average, consumers are willing to pay more for higher quality soft drinks (Harvard Business Review).
- Millennials are twice as likely to consume non-alcoholic beverages as their elders (Market Research Hub).
- Soft drinks will be the main product category driving alcohol sales in the coming years (Forbes).
- Non-alcoholic drinks have been a growing global trend since 2020 (World Economic Forum).
