The aperitif is a French ritual: it brings family and friends together for a moment of conviviality before the meal. Long associated with champagne, wine or alcoholic cocktails, it is today evolving towards a new, booming universe: that of premium soft drinks in the service of a non-alcoholic aperitif ever more refined.
However, this movement is not just a passing fad. It reflects a real transformation in consumption habits, driven by strong expectations in terms of health, well-being, inclusiveness and gastronomy. Alcohol-free is now establishing itself as a chic alternative, capable of competing with the great classics.
Why are non-alcoholic aperitifs becoming more and more popular?
A growing global trend
According to a study by the IWSR institute, the global market for non-alcoholic drinks has grown by more than 7% per year since 2020, driven by a new generation of consumers who are more attentive to their health and lifestyle. In France as in Europe, this trend is increasing with the development of the “NoLo” movement (No and Low Alcohol).
Health and well-being at the heart of choices
Also, reducing your alcohol consumption is no longer seen as a constraint, but as a positive lifestyle choice. Sleep better, preserve your energy, reduce the calories ingested, all motivations which appeal to an increasingly wide audience, beyond athletes or pregnant women.
An inclusive and refined experience
Clinking glasses without alcohol allows everyone to share the same festive moment, without distinction. The premium drinks available today don't just imitate: they create new, sophisticated taste experiences, with real work on aromas and textures.
Alcohol-free bubbles: sparkling elegance
French Bloom: the benchmark for non-alcoholic sparkling wine
Created by two entrepreneurs, French Bloom quickly established itself as the icon of high-end non-alcoholic sparkling wine. His vintages The White And The Rosé seduce with their aromatic finesse and delicate foam, offering all the ceremony of a great champagne.
- The White : notes of white flowers, pear and verbena.
- The Rosé : aromas of red fruits, rose petals and an airy elegance.
Ideal for aperitif toasts, French Bloom is enjoyed in a flute, with a serving temperature of around 6-8°C.
Noughty: the organic and accessible alternative
The house Noughty, a pioneer in organic dealcoholized wine, offers a range of sparkling wines that combine taste, elegance and environmental commitment.
- Sparkling Chardonnay : fresh bubbles with notes of apple and lemon.
- Sparkling Rosé : deliciousness and lightness, perfect for a summer aperitif.
These bubbles go perfectly with vegetarian appetizers, fresh cheeses or seafood.
Non-alcoholic spirits: sophistication and creativity
Lyre’s: mixology without limits
With its wide range of non-alcoholic spirits, Lyre’s revolutionized the art of mixology. Gin, whisky, rum, bitter aperitifs… each reference reproduces the aromatic complexity of its alcoholic equivalent, opening the way to an infinite number of alcohol-free cocktails.
- Lyre’s Dry London Spirit : perfect alternative to gin, ideal for a Gin Tonic.
- Lyre’s Italian Spritz : bitter aperitif reminiscent of Aperol, for a Spritz without refined alcohol.
- Lyre’s Aperitif Rosso : an essential base for a revisited Negroni.
Alcohol-free beers: authenticity and conviviality
Brulo: the British avant-garde
The brewery Brulo embodies a new generation of alcohol-free craft beers. 100% vegan and brewed with quality hops, their recipes focus on freshness and creativity.
- Brulo Lust for Life DDH IPA : a hoppy IPA with tropical notes.
- Brulo 7 Hop 7 Grain DDH IPA : a complex recipe with multiple aromatic layers.
- Brulo Dry Hopped Stout : a round and delicious stout, perfect with a chocolate dessert.
How to compose a refined aperitif without alcohol?
For a successful aperitif, it is recommended to offer several styles of drinks:
- An alcohol-free sparkling wine (French Bloom, Noughty) for the festive side.
- An alcohol-free spirit (Lyre’s, Seven Giants) to make cocktails.
- Alcohol-free craft beers (Brulo, Big Drop) for user-friendliness.
Presentation Tips
- Use suitable glassware (flutes, cocktail glasses, tulip glasses for beer).
- Take care of the presentation with fresh garnishes: citrus zest, aromatic herbs, red fruits.
- Play with the serving temperature to reveal the aromas.
The non-alcoholic aperitif is no longer a secondary option, but a real gastronomic trend.
