Moments of celebration, sharing and toasting are often associated with alcoholic drinks. However, a brand today embodies another path: that of pleasure without compromise, without alcohol. This brand is NOOH by La Coste. Coming from the Château La Coste wine estate in Provence, NOOH reinvents festive wine in a 0% alcohol version, with refinement and naturalness.
The origin and ambition of NOOH
The NOOH project was born from the desire to create a non-alcoholic drink capable of competing with a great wine known for its finesse, its terroir and its sensory signature. At Château La Coste, a certified organic vineyard, the oenological teams worked for several years to develop a “100% wine”, 0% alcohol” range.
Thanks to a gentle dealcoholization method by vacuum distillation at low temperature (35-40°C), the original aromas are preserved. The result: alcohol-free wines that retain the freshness, fruit and character of a local wine.
Two vintages, two worlds
NOOH White
The white vintage embodies purity and freshness. Dealcoholized from an organic Sauvignon Blanc, it delivers chiselled aromas of pear, lemon and white flowers. It stands out as an elegant alternative to an aperitif or table wine.
NOOH Rosé
The rosé version, for its part, expresses a more fruity and light profile. Made from Grenache, Syrah and Cinsault, it evokes Provence and offers notes of strawberry, grapefruit and red fruits, while remaining 0% alcohol.
Why choose NOOH for a moment without premium alcohol?
- Pleasure without compromise : You benefit from an elaborate wine, with terroir, aromas and mouthfeel, but without alcohol.
- Inclusivity and sharing : A drink that allows everyone to toast, even those who do not consume alcohol.
- Well-being and lightness : The calories and effects linked to alcohol are eliminated, while maintaining the festive spirit.
- Gourmet and modern style : NOOH assumes an elegant positioning — careful bottle, organic approach, use of quality grapes.
Ideal moments and food pairings with NOOH
You can serve NOOH in the following contexts:
- As an aperitif: flute or chilled tulip glass (4-6°C) to open the evening.
- During a meal: at the table to accompany a light dish, fish or fresh cheese.
- In celebration: elegant substitute for traditional wine or champagne, for an alcohol-free toast.
Recommended pairings :
- NOOH White: oysters, ceviche, crunchy vegetables, fresh goat cheese.
- NOOH Rosé: salmon tartare, red fruit salad, chic brunch, light dessert.
With NOOH by La Coste, Sanzalc.com offers an exceptional non-alcoholic drink — designed for moments of sharing, for taste lovers and for those who wish to combine pleasure and sobriety.
Toast without alcohol no longer means depriving yourself, but redefining elegance and pleasure. NOOH is proof.
